Top Business Books Among Marketing Research Professionals

Marketing Research Professionals Top Business Books

Today’s data table from the Next Gen Market Research Trends Survey being released this Thursday, with over 855 market researchers responding, is below. I think we all know market researchers like to read. Well here are the top 13 business books:

Good to Great
The Tipping Point
Blue Ocean Strategy
Who Moved My Cheese
The 7 Habits of Highly Effective People
Predictably Irrational
How Customers Think
Made to Stick
The Goal
The World is Flat
The Wisdom of Crowds

Specifically the question was “What is your favorite business book?”.

Interestingly, during the past couple of years, I’ve also had the opportunity to work with and survey senior level marketing executives of MENG (Marketing Executives Networking Group). Therefore I took the liberty to compare and contrast the last MENG survey results to the NGMR results. As you can see there is quite a bit of overlap.

It looks like my fellow Next Gen Market Researchers need to read Positioning written by my friends Al Ries and Jack Trout. It is an excellent book for any research info positioning or brand differentiation.

I’m surprised that there’s nothing on the list about game theory. Next on my reading list is probably Blue Ocean Strategy, I’ve had it for a while but haven’t had a chance to read it. I think my favorite on this list is probably The Tipping Point.

Is your favorite business book on the list?

Stay tuned for more….


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