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Marketing Research, Marketing Research Awards, NGMR Awards November 8, 2011

2011 NGMR Marketing Research Innovation Winners

Introducing the Most Innovative and Best Marketing Research for 2011   Thought Leadership: Ipsos Loyalty (Wallet Allocation Rule) Research Concept Deployment: InsightExpress (Ignite Network) Non-Traditional…


Marketing Research, NGMR Awards July 12, 2011

2011 NGMR Marketing Research Meme Winner!

The Next Gen Market Research (NGMR) “Make Research Meme-ingful” contest which invited NGMR members to prove that researchers can be just as creative, witty and new…


Marketing Research, NGMR Awards November 9, 2010

2010 NGMR Disruptive Innovation Winners Announced

3M, Communispace, Ipsos and Technoes honored by Next Gen Market Research at TMRE I’m very excited today to announce the winners of the inaugural Next…


Marketing Research, NGMR Guru, Sentiment Analysis, Text Analytics, Text Mining September 20, 2010

Text Analytics Guru Interview

OdinText‘s Tom H. C. Anderson speaks with Seth Grimes about text mining If you know of text analytics you know of Seth Grimes, he is…


Behavioral Economics, Marketing Research, NGMR Guru April 20, 2010

Dan Ariely – Marketing Research – Predicting The Irrational

NGMR Marketing Guru Interview – Dan Ariely and Tom H. C. Anderson discuss Predictably Irrational and market research Today I have the pleasure of speaking…


Marketing Research January 5, 2010

Top Business Books Among Marketing Research Professionals

Marketing Research Professionals Top Business Books Today’s data table from the Next Gen Market Research Trends Survey being released this Thursday, with over 855 market researchers…


Advertising Research, Marketing Research, NGMR Guru January 29, 2009

Al Ries talks to Tom H. C. Anderson about Advertising Research and Brand Positioning

Tom H. C. Anderson and Al Ries discuss advertising research and brand positioning Today I’m hosting another marketing guru round-table discussion. Al Ries is a…


Marketing Research, NGMR Guru January 16, 2009

Seth Godin talks to Tom H. C. Anderson about Marketing

Seth Godin talks to Tom H. C. Anderson about Marketing and Market Research For the past few years Seth Godin has continued to be the…


Marketing Research, NGMR Guru June 6, 2008

Marketing Guru Don Peppers and Tom H. C. Anderson Discuss Segmentation, CRM and State of 1 to 1 Marketing

Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting, segmentation, CRM, and the current condition of One-to-One…


Data Mining, Marketing Research, NGMR Guru, Text Analytics, Text Mining March 29, 2008

KDnuggets Data Science Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson talk about Data Mining, Text Mining, and Marketing Research

KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson Business Guru Round Table Discussion #3 (Discussion #1, #2) Dr. Gregory Piatetsky-Shapiro KDNuggets – Data…


Marketing Research, NGMR Guru March 17, 2008

Marketing Guru Guy Kawasaki and Tom H. C. Anderson talk about Web 2.0, New Marketing, Innovation, Market Research – NGMR Discussion #2

Marketing Guru Guy Kawasaki and Tom H. C. Anderson talk about Web 2.0, New Marketing, Innovation, Market Research [Anderson Analytics Round Table Discussion #2] Guy…


Marketing Research, NGMR Guru March 8, 2008

Marketing Guru Jack Trout & Tom H. C. Anderson – More Detail – Anderson Analytics Round Table Discussion V#1.2

Marketing Guru Jack Trout & Tom H. C. Anderson – More Detail [Anderson Analytics Marketing Guru Round Table Discussion V#1.2]   Last week we received a…


Marketing Research, Text Analytics, Text Mining March 2, 2008

Advertising Age Article on Text Mining

Today an article on text analytics came out in Advertising Age. You can read the article here AdAge. The article covers text analytics in general…


Marketing Research, NGMR Guru March 1, 2008

Marketing Guru Jack Trout and Tom H. C. Anderson Discuss Marketing Research and Brand Differentiation – Anderson Analytics Round Table Discussion #1

Marketing Guru Jack Trout and Tom H. C. Anderson Discuss Marketing Research and Brand Differentiation Jack Trout Marketing Guru In an effort to bring together…


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Marketing Research, Text Analytics, Text Mining December 1, 2007

Hello World

“Hello World”, was the default suggested entry for the first post on WordPress application. It is of course also the term used for the first program…


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Shared Data Sets

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Recent Posts

  • Call for 2019 NGMR Award Nominations at Insights Association CRC
  • Beyond HR Surveys: Two Leading Hospitals Learn What Drives Employee Satisfaction
  • 2018’s Most Innovative Market Researchers
  • Celebrating Innovative Companies in Marketing Research
  • Insights Association NEXT NYC Conference

Recent Comments

  • The Taboo Topic in Qualitative Research - OdinText on Why the Distinction Between Quant and Qual is Obsolete
  • Top 10 Next Gen Market Research Posts of 2017 – on Looking at the Latest GRIT Report, “Fast” Means Innovative
  • Top 10 Next Gen Market Research Posts of 2017 – on 2018 Marketing Research Predictions
  • Tom Anderson on Artificial Intelligence Interview with ESOMAR
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