Howard Moskowitz – I’d Like to Teach the World to Think
Q&A with a Continuous Innovator and True NGMR 1%er Howard Moskowitz Last week I talked about ‘Outlaw Market Researchers’, the 1% who can’t help but…
Articles by Tom Anderson
What Next Gen Market Researchers Share with Motorcycle Gangs
Thoughts on What NGMR Means and Why It’s Time to Claim “The 1%” of Market Research Our recent refresh of the Next Gen Market Research…
MGM, Pinterest and Walmart On Sentiment, Emotional and Behavioral Analysis
Q&A with MGM Resorts, Pinterest and Walmart on Boosting Brand and Customer Insights through Sentiment, Emotional and Behavioral Analytics. Other than AI/Machine Learning, the two-other…
Misconceptions about Text Analytics Persist: What You Need to Know
Seven Text Analytics Myths Exposed at IIEX This week I had the opportunity to attend and to present at the Insights Innovation Exchange (IIEX) in…
Looking at the Latest GRIT Report, “Fast” Means Innovative
Research Industry Study Reveals Pronounced Differences between Clients and Suppliers on Innovation Yesterday the new GreenBook Research Industry Trends (GRIT) Report was released. With a…
Sentiment Analysis or Text Analysis?
Sentiment Analysis or Text Analytics, what’s the Difference Anyway? Sentiment, and the term ‘Sentiment Analysis’ specifically, has been growing rather surprisingly in popularity and usage…
Why the Distinction Between Quant and Qual is Obsolete
NGMR at IIEX – NGMR is About Challenging The Status Quo With Text Analytics or Whatever Your Passion Is Writing today to remind fellow Next…
How Big Companies Innovate
An NGMR Interview with Innovator and Nomad Urvi Bhandari Innovation is one of the most often mentioned concepts everywhere these days. It may mean slightly…
Social Media Master Jason Falls Unpacks Social Data Analytics!
Guru-Turned-Researcher Offers Right and Wrong Uses of Social Data, Tips for Winning in Social, What Apps to Watch, and More! More than a decade since…
Next Gen Market Research is BACK Better than Ever!
To inaugurate our revived blog, I have some updated stats on NGMR’s membership and other interesting results from a survey we just completed to share with you down below. (It wouldn’t be a blog for researchers without a survey, now, would it?)
David Meerman Scott speaks to Tom H. C. Anderson about Public Relations
Marketing Guru Round Table Discussion, with Publoc Relations and Social Media Expert David M. Scott Market researchers are often in a great position to provide…
Text Analytics: It’s NOT just for BIG DATA
[Note: Below reposted from The Text Analytics Tips blog with permission from OdinText, Inc.] In a world focused on the value of Big Data, it’s…
Greenbook IIEX Shop Talk: TA ext Analytics in Market Research chat with the Industry’s Top Pundit!
GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried…
Insights Association’s 65 CEOs Share Thoughts on Marketing Research Industry
Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology [Note: Below originally posted on the The Text Analytics Tips blog. Reposted with permission from…
2011 NGMR Marketing Research Innovation Winners
Introducing the Most Innovative and Best Marketing Research for 2011 Thought Leadership: Ipsos Loyalty (Wallet Allocation Rule) Research Concept Deployment: InsightExpress (Ignite Network) Non-Traditional…