At The TMRE (The Marketing Research Event) This Week?
First, Thank you everyone who already took took our Next Gen Market Research Industry survey this week. I know even a 10 minute survey is a bit too long, and there were definitely more Open-Ended questions that usual.
I know people are afraid of OE’s because they make you think, and we did push the envelope a little in having so many, but the insights they provide are really massive in comparison to structured questions.
Just want to remind everyone who will be at the TMRE in Orlando that the NGMR Awards Session will be before Malcolm Gladwell’s talk at 8:50am TUESDAY morning.
The NGMR Survey will also be open to TMRE attendees and we have a special link going out via TMRE and on Twitter.
On WEDNESDAY 11:45 TRACK #5 we will be looking at top-line text analytics visualizations of some of the cool findings from the marketing research industry survey.
The survey top-line visualizations will serve as our discussion guide for an interesting and highly relevant discussion on our industry.
Join me with the NGMR Winners as our special guests as we explore how these unique insights uncovered pertain to innovation and the future for our industry.
Please stop by both sessions if at the TMRE. We’ll be sharing results on the blog later.
PS. You can still take the survey here