2018’s Most Innovative Market Researchers
2018 Next Gen Market Research (NGMR) Disruptive Innovation Award Winners Announced Celebrating creativity and hard work in our industry is a joyful duty. Over the…
Text Analytics
Artificial Intelligence Interview with ESOMAR
What Market Researchers Should Know about AI and Machine Learning – A Q&A with ESOMAR Research World on Artificial Intelligence in Marketing Research [As part…
2017 NGMR Research Industry Survey Results
Video of Top-Line Findings from the NGMR Research Study at TMRE Thank you all who participated in the recent NGMR Survey. I promised to share…
TMRE – NGMR Survey on Marketing Research
We need to hear from you! Are you curious to understand what makes market researchers tick and what innovation really means in our industry? The…
Misconceptions about Text Analytics Persist: What You Need to Know
Seven Text Analytics Myths Exposed at IIEX This week I had the opportunity to attend and to present at the Insights Innovation Exchange (IIEX) in…
Sentiment Analysis or Text Analysis?
Sentiment Analysis or Text Analytics, what’s the Difference Anyway? Sentiment, and the term ‘Sentiment Analysis’ specifically, has been growing rather surprisingly in popularity and usage…
Why the Distinction Between Quant and Qual is Obsolete
NGMR at IIEX – NGMR is About Challenging The Status Quo With Text Analytics or Whatever Your Passion Is Writing today to remind fellow Next…
Social Media Master Jason Falls Unpacks Social Data Analytics!
Guru-Turned-Researcher Offers Right and Wrong Uses of Social Data, Tips for Winning in Social, What Apps to Watch, and More! More than a decade since…
Text Analytics: It’s NOT just for BIG DATA
[Note: Below reposted from The Text Analytics Tips blog with permission from OdinText, Inc.] In a world focused on the value of Big Data, it’s…
Greenbook IIEX Shop Talk: TA ext Analytics in Market Research chat with the Industry’s Top Pundit!
GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried…
Advertising Age Article on Text Mining
Today an article on text analytics came out in Advertising Age. You can read the article here AdAge. The article covers text analytics in general…
Hello World
“Hello World”, was the default suggested entry for the first post on WordPress application. It is of course also the term used for the first program…