Artificial Intelligence Interview with ESOMAR
What Market Researchers Should Know about AI and Machine Learning – A Q&A with ESOMAR Research World on Artificial Intelligence in Marketing Research [As part…
Marketing Research
MeToo in Market Research
How Many in Marketing Research Have Really Been Sexually Harassed? This week on social media there’s a new meme related to sexual harassment in the…
Looking at the Latest GRIT Report, “Fast” Means Innovative
Research Industry Study Reveals Pronounced Differences between Clients and Suppliers on Innovation Yesterday the new GreenBook Research Industry Trends (GRIT) Report was released. With a…
Why the Distinction Between Quant and Qual is Obsolete
NGMR at IIEX – NGMR is About Challenging The Status Quo With Text Analytics or Whatever Your Passion Is Writing today to remind fellow Next…
Text Analytics: It’s NOT just for BIG DATA
[Note: Below reposted from The Text Analytics Tips blog with permission from OdinText, Inc.] In a world focused on the value of Big Data, it’s…
Insights Association’s 65 CEOs Share Thoughts on Marketing Research Industry
Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology [Note: Below originally posted on the The Text Analytics Tips blog. Reposted with permission from…
2011 NGMR Marketing Research Meme Winner!
The Next Gen Market Research (NGMR) “Make Research Meme-ingful” contest which invited NGMR members to prove that researchers can be just as creative, witty and new…
2010 NGMR Disruptive Innovation Winners Announced
3M, Communispace, Ipsos and Technoes honored by Next Gen Market Research at TMRE I’m very excited today to announce the winners of the inaugural Next…
Top Business Books Among Marketing Research Professionals
Marketing Research Professionals Top Business Books Today’s data table from the Next Gen Market Research Trends Survey being released this Thursday, with over 855 market researchers…
Hello World
“Hello World”, was the default suggested entry for the first post on WordPress application. It is of course also the term used for the first program…