Q&A with MGM Resorts, Pinterest and Walmart on Boosting Brand and Customer Insights through Sentiment, Emotional and Behavioral Analytics. Other than AI/Machine Learning, the two-other…
Seven Text Analytics Myths Exposed at IIEX This week I had the opportunity to attend and to present at the Insights Innovation Exchange (IIEX) in…
Research Industry Study Reveals Pronounced Differences between Clients and Suppliers on Innovation Yesterday the new GreenBook Research Industry Trends (GRIT) Report was released. With a…
Sentiment Analysis or Text Analytics, what’s the Difference Anyway? Sentiment, and the term ‘Sentiment Analysis’ specifically, has been growing rather surprisingly in popularity and usage…
NGMR at IIEX – NGMR is About Challenging The Status Quo With Text Analytics or Whatever Your Passion Is Writing today to remind fellow Next…
An NGMR Interview with Innovator and Nomad Urvi Bhandari Innovation is one of the most often mentioned concepts everywhere these days. It may mean slightly…
Guru-Turned-Researcher Offers Right and Wrong Uses of Social Data, Tips for Winning in Social, What Apps to Watch, and More! More than a decade since…
To inaugurate our revived blog, I have some updated stats on NGMR’s membership and other interesting results from a survey we just completed to share with you down below. (It wouldn’t be a blog for researchers without a survey, now, would it?)
Marketing Guru Round Table Discussion, with Publoc Relations and Social Media Expert David M. Scott Market researchers are often in a great position to provide…
[Note: Below reposted from The Text Analytics Tips blog with permission from OdinText, Inc.] In a world focused on the value of Big Data, it’s…
GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried…
Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology [Note: Below originally posted on the The Text Analytics Tips blog. Reposted with permission from…
Introducing the Most Innovative and Best Marketing Research for 2011 Thought Leadership: Ipsos Loyalty (Wallet Allocation Rule) Research Concept Deployment: InsightExpress (Ignite Network) Non-Traditional…
The Next Gen Market Research (NGMR) “Make Research Meme-ingful” contest which invited NGMR members to prove that researchers can be just as creative, witty and new…
3M, Communispace, Ipsos and Technoes honored by Next Gen Market Research at TMRE I’m very excited today to announce the winners of the inaugural Next…