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  • March 27, 2018 | Celebrating Innovative Companies in Marketing Research
  • March 5, 2018 | Insights Association NEXT NYC Conference
  • December 31, 2017 | Top 10 Next Gen Market Research Posts of 2017
  • December 21, 2017 | 2018 Marketing Research Predictions
  • December 14, 2017 | Free Case Studies From The 50 Most Innovative Firms in Marketing Research
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Behavioral Economics, Conferences, Interview, Sentiment Analysis, Text Analytics June 29, 2017

MGM, Pinterest and Walmart On Sentiment, Emotional and Behavioral Analysis

Q&A with MGM Resorts, Pinterest and Walmart on Boosting Brand and Customer Insights through Sentiment, Emotional and Behavioral Analytics. Other than AI/Machine Learning, the two-other…


text analytics iiex

Conferences, Text Analytics, Text Mining June 19, 2017

Misconceptions about Text Analytics Persist: What You Need to Know

Seven Text Analytics Myths Exposed at IIEX  This week I had the opportunity to attend and to present at the Insights Innovation Exchange (IIEX) in…


GRIT top innovative marketing research

GRIT, Marketing Research, Marketing Research Awards, Text Analytics June 6, 2017

Looking at the Latest GRIT Report, “Fast” Means Innovative

Research Industry Study Reveals Pronounced Differences between Clients and Suppliers on Innovation Yesterday the new GreenBook Research Industry Trends (GRIT) Report was released. With a…


Sentiment Analysis Symposium

Conferences, Sentiment Analysis, Social Media Monitoring, Text Analytics, Text Mining May 30, 2017

Sentiment Analysis or Text Analysis?

Sentiment Analysis or Text Analytics, what’s the Difference Anyway? Sentiment, and the term ‘Sentiment Analysis’ specifically, has been growing rather surprisingly in popularity and usage…


NGMR IIEX Quant Qual

Conferences, Marketing Research, Text Analytics, Text Mining May 22, 2017

Why the Distinction Between Quant and Qual is Obsolete

NGMR at IIEX – NGMR is About Challenging The Status Quo With Text Analytics or Whatever Your Passion Is Writing today to remind fellow Next…


Urvi Bhandari NGMR

Interview, Uncategorized May 15, 2017

How Big Companies Innovate

An NGMR Interview with Innovator and Nomad Urvi Bhandari Innovation is one of the most often mentioned concepts everywhere these days. It may mean slightly…


Jason Falls-NGMR Interview Digital Marketing

Interview, NGMR Guru, Sentiment Analysis, Social Media Monitoring, Text Analytics, Uncategorized April 25, 2017

Social Media Master Jason Falls Unpacks Social Data Analytics!

Guru-Turned-Researcher Offers Right and Wrong Uses of Social Data, Tips for Winning in Social, What Apps to Watch, and More! More than a decade since…


Next Gen Marketing Research NGMR relaunch

Marketing Research April 17, 2017

Next Gen Market Research is BACK Better than Ever!

To inaugurate our revived blog, I have some updated stats on NGMR’s membership and other interesting results from a survey we just completed to share with you down below. (It wouldn’t be a blog for researchers without a survey, now, would it?)


Marketing Research, NGMR Guru March 25, 2017

David Meerman Scott speaks to Tom H. C. Anderson about Public Relations

Marketing Guru Round Table Discussion, with Publoc Relations and Social Media Expert David M. Scott Market researchers are often in a great position to provide…


Marketing Research, Text Analytics, Text Mining March 17, 2017

Text Analytics: It’s NOT just for BIG DATA

[Note: Below reposted from The Text Analytics Tips blog with permission from OdinText, Inc.] In a world focused on the value of Big Data, it’s…


Marketing Research, Text Analytics March 16, 2017

Greenbook IIEX Shop Talk: TA ext Analytics in Market Research chat with the Industry’s Top Pundit!

GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried…


Conferences, Insights Association January 26, 2017

Insights Association’s 65 CEOs Share Thoughts on Marketing Research Industry

Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology [Note: Below originally posted on the The Text Analytics Tips blog. Reposted with permission from…


Marketing Research, Marketing Research Awards, NGMR Awards November 8, 2011

2011 NGMR Marketing Research Innovation Winners

Introducing the Most Innovative and Best Marketing Research for 2011   Thought Leadership: Ipsos Loyalty (Wallet Allocation Rule) Research Concept Deployment: InsightExpress (Ignite Network) Non-Traditional…


Marketing Research, NGMR Awards July 12, 2011

2011 NGMR Marketing Research Meme Winner!

The Next Gen Market Research (NGMR) “Make Research Meme-ingful” contest which invited NGMR members to prove that researchers can be just as creative, witty and new…


Marketing Research, NGMR Awards November 9, 2010

2010 NGMR Disruptive Innovation Winners Announced

3M, Communispace, Ipsos and Technoes honored by Next Gen Market Research at TMRE I’m very excited today to announce the winners of the inaugural Next…


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Recent Posts

  • Celebrating Innovative Companies in Marketing Research
  • Insights Association NEXT NYC Conference
  • Top 10 Next Gen Market Research Posts of 2017
  • 2018 Marketing Research Predictions
  • Free Case Studies From The 50 Most Innovative Firms in Marketing Research

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  • Top 10 Next Gen Market Research Posts of 2017 – on Looking at the Latest GRIT Report, “Fast” Means Innovative
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