2017 NGMR Research Industry Survey Results

Market Reseaarch Industry Survey

Video of Top-Line Findings from the NGMR Research Study at TMRE

Thank you all who participated in the recent NGMR Survey. I promised to share results with those who couldn’t make it to our session at The Market Research Event (TMRE), and though we did share a live stream from the event there were some technical issues and the recording was lost.

Therefore, below I’m sharing with you a call with Kevin Lonnie of KL Communications where I informally went over the results with him.

As you may recall, the survey was different as it was almost completely unstructured/open-ended questions. Additionally, I had only the evening before to prepare the slides to talk to. Therefore, I focused on those questions I found most interesting and which were easiest to quickly analyze. Also, because of the limited time instead of preparing tables and charts I relied primarily on the automatic text analysis and visualizations OdinText provides.

I hope you found our informal top-line of select findings interesting, and welcome your thoughts and comments here.

@TomHCAnderson

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1 Comment on "2017 NGMR Research Industry Survey Results"

  1. Ralph Overbeck | November 28, 2017 at 2:39 pm | Reply

    Nice survey mix taking a chance 😉 delighted to see “work” in the top 10 hobbies and what makes you tick…, quoting Buddha “The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, education and his religion. He hardly knows which is which; he simply pursues his vision of excellence in whatever he does, leaving others to decide whether he is working or playing. To him he is always doing both.”

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